Photo Credit: Airtel 3kx5g
Airtel Xstream is opting for a single app, single subscription, single experience
Airtel Xstream over-the-top (OTT) streaming service has been launched in India. The Indian telecom provider claims that its new OTT service will aggregate content from 15 Indian and global OTT platforms including SonyLIV, Eros Now, Shorts TV, and more. This integration is said to bring access to more than 10,000 movies and TV shows in one platform. The new streaming service from Airtel was first spotted last week. Furthermore, Airtel said that it is opting for a single app, single subscription, and single experience for Xstream s.
The new OTT service by Hungama Play. The addition of more platforms and content appears to be the reason for the price revision of the Airtel Xstream subscription from Rs. 49 monthly and Rs. 499 yearly to Rs. 149 monthly and Rs. 1,499 yearly.
Airtel Xstream can be AI driven personalised content curation for s.
The Indian telecom provider also mentions that Airtel s can add their subscription cost to their telephone bills to make payments easier. The new Airtel Xstream is exclusively available for Airtel customers who can view content on the platform on any device.
Airtel says that it is targeting 20 million subscribers for its Xstream subscription and that, according to Media Partners Asia, India's OTT subscription market will grow to $2 billion (roughly Rs. 14,996 crore) by 2025. A large number of India's OTT subscriptions will grow in tier 2 and tier 3 cities.
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