Nike Buys Virtual Sneaker Maker RTFKT in Metaverse Push 2v221q Technology News

RTFKT also makes NFT collectibles and memes. 2y5wk

By Reuters | Updated: 14 December 2021 12:23 IST

Nike Buys Virtual Sneaker Maker RTFKT in Metaverse Push

Photo Credit: RTFKT 4a1t49

RTFKT was founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev

Highlights

Nike announced the acquisition of RTFKT Studios on Monday
RTFKT was founded in 2020
of the acquisition are not known at this moment

ment

Nike said on Monday it had bought virtual sneaker company RTFKT for an undisclosed sum, as the sportswear giant looks to quickly expand its footprint in the fast-growing "metaverse".

Last month, non-fungible token (NFT).

Formed in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT also makes NFT collectibles and memes, according to its website."This acquisition is another step that accelerates Nike's digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture," Nike Chief Executive Officer John Donahoe said in a statement.

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© Thomson Reuters 2021

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