Fast-food giant Burger King has partnered with investment platform Robinhood to let its Royal Perks loyalty in the US a chance to win some Dogecoin — or even Ether, or Bitcoin for a lucky few — for those who spend at least $5 (roughly Rs. 374) at its stores or its app through November 21. As the reward distribution system is supposed to work, the vast majority of Burger King's loyal customers will receive DOGE as a reward, while 1 in 10,000 customers will receive Ether and only 1 in 100,000 customers get a full Bitcoin as reward.
The way Robinhood . Burger King has confirmed in a release that customers need not the app to be eligible for a prize, clarifying that orders through their website should work the same, too.
The total prize pool includes Bitcoins (worth $1.2 million or roughly Rs. 9.2 crore).
This isn't the first time Burger King's immersing its brand into a crypto venture. Burger King outlets in and Venezuela have, at times, accepted cryptocurrency as payment and the popular burger t has even launched its own cryptocurrency in Russia — named "WhopperCoin."
The partnership could benefit Robinhood too after an unsatisfactory third quarter. The reduced trading activity in recent months led to significantly fewer new funded s which saw Robinhood's revenue fall by 78 percent during the third quarter. The investment exchange firm will be hopeful that the partnership with Burger King will latch on to crypto's latest bull run and return to adding new customers as promotions like this push reward-receivers to open s.
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