Adidas Teams with Digital Artist Fewocious for NFT 3f1y Gated Physical Sneakers: Details

Adidas announced its collaboration with the NFT artist on June 13, giving a sneak peek into what shoes from this special collection would look like. 1p614i

Written by Siddharth Suvarna | Updated: 14 June 2023 14:00 IST

Adidas Teams with Digital Artist Fewocious for NFT-Gated Physical Sneakers: Details

Photo Credit: Adidas 6g213m

Both, Adidas and Fewocious have shared sneak peeks into how sneakers from this edition would look like

Highlights

Adidas’ existing NFT holders would get to buy Trefoil Flower es on di
The es will be available on OpenSea
Adidas will begin shipping physical sneakers from this collection in Sept

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Adidas has struck a partnership with Web3 artist famous by the name of ‘Fewocious' to be part of its new sneaker collection. The shoes from this collection are tied to an NFT redemption , called the ‘Trefoil Flower'. The holders of this NFT will get access to purchase custom-designed physical sneakers called Adidas Originals Campus 00s. With this, the international athleisure brand has taken another step into its Web3 exploration journey heating up the competition for its rivals.

Based in Seattle, US, Victor Langlois aka Fewocious is a 20-year-old Christie's online auction house to purchase his digital artwork.

Adidas announced its collaboration with the NFT artist on June 13, giving a sneak peek into what shoes from this special collection with look like.

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Step into The Art of Play with @FEWOCiOUS as we explore the possibilities of a world where art imitates life and life imitates art, blurring the physical and virtual landscape of the Campus 00s.

Coming June 22 :point_right: https://t.co/ZPnRLB2Mmh pic.twitter.com/QS9TkKy9Hd
— adidas Originals (@adidasoriginals) June 13, 2023

“Owners of the Trefoil Flower Mint will be given the exclusive opportunity to freely redeem the artist-designed physical adidas Originals Campus 00's sneaker later in the summer. Upon redemption, the Trefoil Flower Mint will be upgraded to a digital twin of the adidas Originals Campus 00s sneaker, which will become interoperable as virtual wearable within the avatar projects: FewoWorld Fewo's & ALTS by adidas,” the 73-year-old sportswear company wrote in a blog post.

Each pair of the physical sneaker will be embedded with a scannable NFC tag that will link the shoes to the corresponding NFT .

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Fewocious also shared his excitement about this collaboration with his 136,000+ followers on Twitter.

“This is truly a dream come true,” the digital artist wrote, teasing his followers with a colourful, animated video of Adidas' collection.

I AM SO EXCITED TO ANNOUNCE MY FIRST COLLABORATION WITH @ADIDASORIGINALS :athletic_shoe::man_dancing::art:

This is truly a dream come true!! :pleading_face::heart: I can't wait for you to hold them and wear them!!!

Dropping June 22nd. Info at https://t.co/wSkzEAouRZ pic.twitter.com/FMGl1p4GRq
— FEWOCiOUS (@fewocious) June 13, 2023

The Trefoil Flower NFT will be available for purchase on OpenSea NFT marketplace starting June 22. A total of 4,500 editions of this NFT will be released by Adidas and Fewocious.

Adidas will begin shipping orders for these sneakers in September, before which it will allow mint holders to burn or destroy these NFT es. The Trefoil Flower NFT es will first be sold in a three-staged pre-sale and then a public mint. Adidas is offering these NFTs at a “discounted” price of ETH 0.2 or $350 (roughly Rs. 27,800) for the holders of Adidas' existing Alts Decos and Soles NFT.

“Trefoil Flower Mint Holders get access to claim one adidas Originals x FEWOCiOUS Campus 00s physical sneaker and the mint will be replaced by a Digital Twin NFT that will be product linked, bound to your sneaker activated upon receiving,” the company's official blog noted.

Adidas has been trying to establish itself as an early adopter of the ALTS Dynamic NFT collection, as part of expanding its ‘Into The Metaverse' initiative that was kickstarted in 2021.

A new research report claims that the utility of NFTs in the Web3 world is the top reason why tech-savvy investors are turning their attention towards buying digital collectibles. The second most major reason why NFTs appeal to the buyers is the element of long-term profits that they hold.

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Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at [email protected]. More