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WhatsApp Video to Voice Call Switch Spotted, New App for Businesses Tipped

WhatsApp Video to Voice Call Switch Spotted, New App for Businesses Tipped 616n1b

By Tasneem Akolawala | Updated: 26 July 2017 15:15 IST

Photo Credit: WABetaInfo 12613u

Highlights

WhatsApp is reportedly working on a second app for businesses
WhatsApp spotted testing voice to video switching while on call
There’s no word on when these business services will be launched

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WhatsApp has had a busy year, and has WhatsApp is working on a second app mainly for business owners.

First up, WABetaInfo reports that WhatsApp is now testing a new feature on Android that will let you switch from voice calls to video calls, and vice versa, without disconnecting. For now, you have to end a voice call and make a video call again, to switch formats, but this new feature looks to remove that hassle, and it has been spotted in Android beta version 2.17.263 that rolled out last week.

In the new VoIP UI, the tipster noticed a new video call button at the bottom of the screen when on a voice call. If a wants to switch to video, then just hitting the video button to activate the camera and speak on video call will be the new way moving forward. Once you request to switch to video call from voice call, the recipient at the other end will be able to reject or accept as he wishes. The tipster notes this feature is disabled by default and can be expected to be enabled for WhatsApp s in future updates.

The tipster also sheds some light on the business strategies to generate revenue, and the measures the company will take initially. Apparently, WhatsApp is working on a second application for small and medium business that will be available for Android, iOS, and Windows Phone platforms, reports WABetaInfo. Businesses will have to use the second app to communicate with their customers; however s will be able to communicate with businesses through the main app only. This business communication feature can be disabled as well, if the wishes to.

In the business app, companies will get verified by WhatsApp for authenticity, just like how it happens on Facebook or Twitter. This will allow the to know which communication to trust, and which to ignore. While creating a business , the company will not be able to change the business name in the future, but the profile pic can be changed. WhatsApp will also have a PSA of its own, where it will tell all its customers and clients about important changes and announcements.

Photo Credit: WABetaInfo

Essentially, the tipster suggests that this new platform will be useful for companies who wish to target their clients more effectively. For example, banks will be able to communicate with s about potentially fraudulent transactions, and an airline will be able to notify their clients about delayed flights. WhatsApp is also working with few companies to let s receive information about their rides, in particular about carpooling.

This feature hasn’t been announced yet by WhatsApp, and there’s now word on when it will be launched. WhatsApp is UPI by the end of the year.

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