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WhatsApp Business App for SMEs Is Now Available to in India

WhatsApp Business App for SMEs Is Now Available to in India 1p246k

By Jagmeet Singh | Updated: 24 January 2018 12:58 IST

Highlights

WhatsApp Business app is available for free in India
The app helps small businesses easily communicate with their customers
WhatsApp for Business initiative was announced back in September 2017

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Just days MakeMyTrip. The new app, for small businesses, arrived first in a handful of markets, including Indonesia, Italy, Mexico, the UK, and the US, on Friday. Interestingly, the app was initially tested in India and Brazil ahead of its public release. 5z3y4w

The WhatsApp Business app is now available for iOS devices in the coming future.

Targeted at small businesses, the WhatsApp Business app allows companies to connect with their customers and be a part of the messaging platform that has over 1.3 billion s worldwide. Unlike the original WhatsApp app, the business-centric offering allows businesses to create their own profiles with information such as business description, email, or store addresses, and website. It also provides smart messaging tools to let businesses use quick replies and give fast answers to frequently asked questions. The app also has options to send greetings messages to new customers and set away messages when the companies are busy. Further, there are metrics such as the number of messages read and WhatsApp Web to let companies send and receive messages directly through a desktop.Alongside delivering the features to enable corporate communication for small businesses, WhatsApp is in plans to mark some businesses as Confirmed s over time. Citing a study conducted by Morning Consult, more than 80 percent of small businesses in India and Brazil consider WhatsApp helps them communicate with customers and grow their business. As many as 84 percent of SMBs (Small and Medium Businesses), particularly from India, think that WhatsApp helps them communicate with customers, while 80 percent of Indian SMBs believe that WhatsApp helps them grow their business, as per the data provided by the company last week.

In of some major similarities with the original WhatsApp, the WhatsApp Business app allows businesses to set privacy for their profile photo, about information, and status as well as lets them block any of their s and enable read receipts. The app also has a live location feature that helps companies share their live location with their clients and customers. It additionally allows businesses to make voice and video calls. Notably, the app offers end-to-end encryption for all the messages and calls it circulates to restrict any third-party access.

We've reached out WhatsApp for more clarity regarding the rollout and will update this space accordingly.

As per the official data provided in February last year, WhatsApp has set to integrate a UPI payments feature in the near future.

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