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WhatsApp's New of Service Leaked, Detail Facebook Data Sharing and Advertising

WhatsApp's New of Service Leaked, Detail Facebook Data Sharing and Advertising 5971q

By Ankit Chawla | Updated: 22 February 2018 10:44 IST

Highlights

The of Service have been found in beta version 2.18.57
WhatsApp will share personal information with Facebook Companies
The app will collect data to help businesses on the platform

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WhatsApp for Business platform. 4u294e

The Facebook-owned messaging service apparently did not do a great job at hiding these objectionable of Service, as WhatsApp update tracker WABetaInfo recently got hold of them in the latest beta version of the messaging app. The website has posted an entire list of the new ToS which reveal that WhatsApp will soon be sharing personal information with "Facebook Companies" although "it [information] will only be used to provide services to WhatsApp." While it is unclear whether this translates into enhanced ad tracking or not, the ToS reaffirms that "nothing you share on WhatsApp, including your phone number, will be shown on Facebook or any of the Facebook Company Products, unless you choose to show it."

Additionally, the ToS state that sharing posts from sister concern platforms like Facebook and Instagram will soon be easier on WhatsApp. The messaging app will also work with products under the Facebook banner to promote and extend the services to s on those platforms.

Another revelation from the of Service claims that WhatsApp is working on certain features to help businesses get on to the app faster. These include collaborating with Facebook companies to offer s with "sponsored content/ ads from these businesses." From the tone of it, the decision seems to a great departure from co-founder Jan Koum's no-advertising philosophy and even this acquired WhatsApp back in 2014.

The of Services also note that WhatsApp shares information with other Facebook Companies to ensure the safety of s on the platform by removing things like hate speech, dangerous activity, and abusive content. In this section, however, WhatsApp its that it will share information such as personal phone numbers, profile names, businesses you interact with, device details, and, most importantly, sponsored content/ ads.

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