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Twitter to Discontinue Vine Video Sharing App

Twitter to Discontinue Vine Video Sharing App 3v5i4l

By Reuters | Updated: 31 October 2016 15:31 IST

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Twitter announced Thursday that it would discontinue the video-sharing mobile app 9 percent of its workforce worldwide to keep costs down after beating Wall Street quarterly earnings expectations. 2r404i

The decision comes on the heels of a failed attempt to sell Twitter as it fights against stagnant growth and mounting competition from other social media platforms.

In a post published tly by Twitter and Vine to the blog platform Medium, the social media services said that the Vine website would stay live even after the mobile app is discontinued, giving s the chance to and save any videos.

A Twitter spokeswoman told Reuters the app will shutter in coming months but did not specify a date.

Twitter introduced Vine in January 2013 as a way for s to share small snippets of video that were six seconds or less. The service was popular with of the microblogging site and spawned several so-called "Vine stars," attracting millions of followers.

Social media s reeled over the news and Vine quickly became the top-trending topic on Twitter in the US with over 1.64 million tweets.

"RIP VINE #GoneTooSoon," tweeted Patricia Laire (@patricialaire).

"VINE IS A QUARTER OF MY LIFE I'M SO UPSET," wrote Twitter moon (@hrtbreaker_mp3).

Others, however, saw the news as inevitable.

"We all knew Vine was not forever," tweeted Tyzano (@Tyzano). "It just could not compete with other platforms.

© Thomson Reuters 2016

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