Truecaller to Make Caller ID Service Available on WhatsApp for Improved Spam Detection 3d4h6e CEO Says

s in countries like India receive an average of 17 spam calls in a month, according to a 2021 Truecaller report. 2i1l4o

By Reuters | Updated: 8 May 2023 19:48 IST

Truecaller to Make Caller ID Service Available on WhatsApp for Improved Spam Detection, CEO Says

Photo Credit: Reuters 3v6d2p

Telemarketers have started using WhatsApp to s

Highlights

Truecaller is beta testing the ability to identify calls on WhatsApp
The feature is expected to roll out to s later this month
Truecaller's CEO says spam calling on WhatsApp is a recent phenomenon

ment

WhatsApp and other messaging apps to help s spot potential spam calls over the Internet, the company told Reuters on Monday.

The feature, currently in beta phase, will be rolled out globally later in May, Truecaller Chief Executive Alan Mamedi said.

Telemarketing and scamming calls have been on the rise in countries like India, where s get about 17 spam calls per month on average, according to a 2021 report by Truecaller.

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India's telecom regulator in February directed carriers like Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters. Truecaller has said it is in discussions with telecom operators to implement such a solution.

"Over the last two weeks, we have seen a spike in reports from India about spam calls over WhatsApp," Mamedi said, noting that telemarketers switching to Internet calling was fairly new to the market.

WhatsApp is the most used messaging platform in India. The company says it uses spam detection technology to spot and take action on s engaging in abnormal behaviour and lets s block and report problematic s.

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For Truecaller, India is its biggest market with 250 million s. It has 350 million s globally and earns its revenue from advertising, subscription services, and verified listings from businesses.

OnePlus recently launched its first tablet in India, the OnePlus Pad, which is only sold in a Halo Green colour option. With this tablet, OnePlus has stepped into a new territory that's dominated by Apple's iPad. We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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