TikTok Tops 2 Billion s n683e India s for Over 600 Million: Sensor Tower

India has been the biggest driver for TikTok installs. Out of the 2 billion s – 611 million are from this country. 2t4f6g

By Tasneem Akolawala | Updated: 30 April 2020 11:52 IST

TikTok Tops 2 Billion s, India s for Over 600 Million: Sensor Tower

TikTok has seen spending rise by more than 2.5 times in just five months 1e3i3d

Highlights

TikTok adds 500 million new s in just 5 months
30.3 percent of the total TikTok s are from India
China s for the most revenue at 72.3 percent

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TikTok, a popular short-video app, has achieved 2 billion s via Google Play Store and App Store. According to app intelligence firm Sensor Tower, the first quarter of 2020 has been the best so far for TikTok, as it managed to accumulate 315 million installs. While businesses continue to suffer and adjust to the new norms of work from home, TikTok has witnessed never-before-seen s, engagement, and revenue. This massive growth was accelerated by the COVID-19 crisis as it has drawn more people to their mobile devices and use social media as one of the means to connect with people.

The social giant has amassed 2 billion s, just five months after it sured 1.5 billion s. This means it has added 500 million new s in this short period. Sensor Tower TikTok installs, and out of the 2 billion s – 611 million are from this country. This amounts to 30.3 percent of the total people using TikTok. China comes in second, with 9.7 percent (196.6 million) of total s, and the US comes in third with 165 million s - gathering 8.2 percent share in TikTok installs. China's figures do not include installs from third-party stores and the numbers are of TikTok's version in the region – Douyin.

Sensor Tower also adds that spending on TikTok has risen by more than 2.5 times in just five months. The app's spending was $175 million when it gathered 1.5 billion s, and now that spending has risen to $456.7 million. China leads on this front, and is responsible for 72.3 percent of total revenue. spending in China is generating $331 million for TikTok, while the US s for 19 percent of the revenue with spending of $86.5 million. Great Britain, surprisingly, comes in on the third position accumulating 2 percent of the revenue with spending of $9 million. Even though India has the most number of installs, it does not bring in much revenue at the moment.

Furthermore, Sensor Tower Store Intelligence Data reveals that Apple's App Store was responsible for more revenue at $435.3 million than Google Play that recorded only $21.4 million revenue.

TikTok $20 million to tackle coronavirus in Africa.

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