Photo Credit: Telegram 5y3g5d
Telegram Business will allow entrepreneurs to display hours of operation and location on the info page
Telegram introduced its latest offering, Telegram Business, on March 31, which will allow s to turn their s into business s. Those who run small online businesses or own a physical store will be able to onboard new customers, existing customers with their orders, and help resolve queries, all within the messaging app. With this offering, the platform will offer a suite of new features such as showing opening hours and location, quick replies, automated messages, a custom start page, chatbot , and more.
The messaging app introduced the new features in a blog post, which stated, “Telegram has long allowed developers to build powerful bots and mini-apps which were widely used by businesses. Starting today, any can easily use business features — without any coding skills.”
s who opt for a business will be able to show relevant information for their business on the info page of the chat. These will show the hours of operation and the physical location of the store on a map. This way businesses can let s know when and how to reach them physically.
Telegram Business will also let enterprises build a custom start page for the empty chats. Here, they can add text and a sticker of their choice to let incoming customers know about them before they even begin conversing. The company said this space can be used to showcase info about products and services or to welcome customers with branded artwork.
Further, holders will also get to use automated messages in various ways. They will see an option to set a greeting message that will be sent to s who text for the first time. This can be specified with a period after which a new message will again repeat the greeting message. Quick replies will also be available to use for business s. These are shortcuts for sending preset messages that a can send to get relevant information. These links, stickers, media, and files. s will also get to set an away message for the hours when the business is closed. All the automated messages can be set to exclude specific people or entire chat categories in case an holder also intends to use it as personal chat.
Some other features have also been included. Telegram Business s can create links that can direct s to the Telegram app. These links can be placed both inside Telegram and outside, on the 's website. Clicking them will result in posting a direct query in the chat, for which automated messages can be set. Finally, Telegram is also allowing business holders access to its bots and AI assistants that can be used to manage chats, answer queries, and more.
Telegram Business is available to all s for free. The option to turn an into a business can be found in Settings > Telegram Business.
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