Snapchat ub44 like Instagram to Put Ads Within Stories; Share Money With Creators

Snapchat is currently testing it on s in the US. 176j1q

By ANI | Updated: 15 February 2022 17:55 IST

Snapchat, like Instagram to Put Ads Within Stories; Share Money With Creators

In recent years, Snapchat has added various ways for creators to monetise their presence 60s1o

Highlights

A wider rollout will be happening in the coming months
The company says the revenue share is based on a formula
The feature is only available to Snap Stars

ment

Snapchat is testing mid-roll ments that appear in the Stories of a small group of US creators, introducing a new way for creators on the app to earn money.

Snapchat will share the revenue with the creators. The company says the revenue share is based on a formula that takes into metrics like posting frequency and engagement. The feature is only available to Snap Stars, who are creators or public figures with large followings that have been verified on Snapchat, indicated by a gold star.

In recent years, Snapchat has added various ways for creators to monetise their presence on the app. Snapchat s already see ads in between friends' Stories and on the Discover section, but this is the first time creators will get a cut of the ad revenue on Stories.

Snap Posts 1st Quarterly Profit, Much of Growth Likely Came From India

This comes shortly after Snapchat signalled that s were moving toward Spotlight, Snapchat's TikTok equivalent.

In an effort to entice s to create more vertical video content for Spotlight, the company announced it would pay out $1 million (roughly Rs. 7.5 crore) per day through the end of 2020. Now, Snapchat says it pays millions of dollars a month to creators making top Spotlight videos. Last year, Snapchat announced Spotlight Challenges - cash prizes for s creating top videos using specific lenses, sounds, or topics. The company says it paid out more than $250 million (roughly Rs. 1,880 crore) to creators in 2021.

Snapchat Globally Rolls Out Catalogue-Powered Shopping Lenses

Do Samsung's Galaxy S22 and Tab S8 series have any Android competition? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.