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Snapchat Preferred by US Teenagers Over Facebook, Instagram: eMarketer

Snapchat Preferred by US Teenagers Over Facebook, Instagram: eMarketer 1q1v3z

By Indo-Asian News Service | Updated: 29 August 2018 13:48 IST

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Photo-messaging app Snapchat is the most preferred social networking platform among US teenagers, suring the base of Facebook and Instagram in that age-category, says a new study. 536l3v

In 2018, 16.4 million 12 to 17-year-olds are likely to use Snapchat, compared with 12.8 million for Instagram, according to the analysis by market research company eMarketer.

Snapchat will remain dominant among teenagers till 2022, the report said.

"Snapchat and Instagram are the top social apps for teens, and this year they'll add nearly the same number of new teen s," the report quoted Christopher Bendtsen, Senior Forecasting Analyst, eMarketer as saying.

The report added, "Snapchat will continue to add s aged 12 to 17, while Facebook will continue to lose s in that cohort. In fact, we estimate Snapchat will add 1.2 million new s in that age group by 2022, while Facebook will lose 2.2 million."

This year, 11.5 million people in the US ages 12 to 17 will be on Facebook, down from 12.1 million in 2017. By 2022, the number of Facebook s in that age bracket will drop to 9.3 million, it added.

However, Facebook continues to be the most used social networking app among US millennials, with 58.5 million s expected to use the platform this year followed by Instagram ranking second with 43.3 million expected s, according to the research.

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