Snapchat Plus Paid Subscription Service Launched 4a6r6o Now Available in US at $3.99 per Month

Snapchat Plus paid service was also said to be available in Canada, the UK, , , Australia, New Zealand, Saudi Arabia and the UAE. 5t54x

By Gadgets 360 Staff With Input From Reuters | Updated: 29 June 2022 22:43 IST

Snapchat Plus Paid Subscription Service Launched, Now Available in US at $3.99 per Month

Snap said last month that it would miss revenue and profit targets for the second quarter 2j4j2j

Highlights

Last month, Snap said it would miss revenue and profit targets
Paid subscription allows to change app's icon, see re-watchers, pin BFFs
Snapchat announced a new Shared Stories functionality

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Snap on Wednesday launched a paid version of the Snapchat app in the US, priced at $3.99 (nearly Rs. 315) a month, and a few other markets, in a major step away from a revenue model dependent mostly on advertising.

teased the subscription version, Snapchat+, earlier this month, said the paid service would be available in Canada, the United Kingdom, , , Australia, New Zealand, Saudi Arabia and the United Arab Emirates at launch.

Social media firms are under pressure as companies cut back on ad budgets in response to rising costs and weakening consumer spending.

Snapchat Shared Stories Launched to Improve Collaboration

Last month, Snap said it would miss revenue and profit targets for the second quarter and would have to slow hiring and lower spending, sending its shares down over 40 percent in a single day.

Initial features in the paid version include the ability to change the app's icon, see who re-watched a story and pin other s on chat history as a 'BFF', Snap's senior vice president of product, Jacob Andreou, told tech news site The Verge.

In addition to the paid service, the social media platform has expanded its partnership with ShareChat's Moj to integrate its AR Camera Kit within MX TakaTak. With this, the MX TakaTak app now offers the ability to access new camera experiences powered by Snapchat's augmented reality (AR) technology.

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