Snapchat to Take on TikTok by Adding Music to Snaps 482d4v Reports

Snapchat s can reportedly choose music from a large catalogue and add it to their videos. 5v4j3t

By Tanishka Sodhi | Updated: 4 August 2020 18:30 IST

Snapchat to Take on TikTok by Adding Music to Snaps: Reports

Photo Credit: Snap Inc. 586b1f

Snapchat's new music feature may make it a competitor to TikTok

Highlights

Snapchat’s new music feature will allow s to add music to snaps
This comes at a time when TikTok is facing scrutiny in major markets
Snap has teamed up with record labels to offer music in the app

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Snapchat has reportedly started testing a new feature that will let you add music to the videos you record and send. The new feature, announced on Monday, makes Snapchat the latest social media platform to compete with TikTok. Snapchat's announcement comes at a time when TikTok is facing scrutiny across major markets. In India, the app was banned late June along with 58 other Chinese-origin apps. In the US, President Trump has been threatening to crack down on TikTok over increasing data privacy concerns.

Spotify

As per the report, the new feature will be rolled out this autumn. The ‘robust' catalogue of music includes titles from Merlin, Universal Music Publishing Group, Warner Music Group, and other record labels that have partnered with Snap. Snapchat said that the feature would be launched to English-language s, and that it has already started testing the feature in Australia and New Zealand, according to a report by The Verge. It is yet to be launched in India.

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We have reached out to Snap to get clarity around the India rollout of the feature and will update this report once we hear from the company.

Roposo are other apps that have been trying to fill the TikTok-sized hole in the Indian market.

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Is OnePlus 8 Pro the perfect phone for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, the episode, or just hit the play button below.

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