Snapchat Removes Juneteenth Filter After Backlash 6c6xt Apologises

The filter prompted s to smile, which caused chains to appear behind them and then break, a report said. 213v15

By Reuters | Updated: 20 June 2020 11:53 IST

Snapchat Removes Juneteenth Filter After Backlash, Apologises

A diverse group of Snap team were involved in developing the concept 3o73p

Highlights

The Snapchat filter used Pan-African flag as a backdrop
Snapchat says it will investigate the "mistake"
June 19 commemorates the US abolition of slavery

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Snapchat took down a "Juneteenth"- themed filter and apologised to s for the lens, which drew criticism for being insensitive, the photo messaging app's parent Snap said on Friday.

The filter used Pan-African flag as a backdrop and prompted s to smile, which caused chains to appear behind them and then break, CNBC reported earlier in the day

This SnapChat #Juneteenth filter is...um...interesting.

Smile to break the chains? Okay then. pic.twitter.com/Wyob3kT3ew
— Mark S. Luckie (@marksluckie) June 19, 2020

Reuters could not the filter as it was no longer available.

"A diverse group of Snap team were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved," a Snap spokesperson said in a statement, adding the company was investigating the "mistake."

We deeply apologize for the offensive Juneteenth Lens. The Lens that went live hadn't been approved through our review process. We are investigating so this doesn't happen again.
— Snapchat (@Snapchat) June 19, 2020

June 19 commemorates the US abolition of slavery by President Abraham Lincoln's Emancipation Proclamation, which was belatedly announced in the state of Texas on June 19, 1865, after the end of the Civil War. Several companies, including Nike, have declared June 19 a paid holiday for employees or reduced operating hours to commemorate Juneteenth.

© Thomson Reuters 2020

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