Home
Apps
Apps News
Reddit to Shut Down TikTok Like Dubsmash App, Integrate Video Tools With Platform

Reddit to Shut Down TikTok-Like Dubsmash App, Integrate Video Tools With Platform 703p55

TikTok's massive success with short-form videos has driven other social networks to incorporate the format on their platforms. 3p6j6n

By Reuters | Updated: 24 November 2021 11:46 IST

Reddit to Shut Down TikTok-Like Dubsmash App, Integrate Video Tools With Platform

Since Dubsmash's acquisition, Reddit said it had seen 70 percent growth in overall hours watched 546ya

Highlights

Dubsmash app will not be available for after February 22
The Dubsmash team has been accelerating Reddit's video
Viewership for short videos has risen by 50 percent quarter-over-quarter

ment

Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social network said on Tuesday, just a year after buying it for an undisclosed sum to bolster its video creation tools.

The standalone Reddit said, as it rolled out new camera and editing features as part of its video tools.

Shorts.

Reddit Buys TikTok Rival Dubsmash

"The Dubsmash team has been accelerating Reddit's video, so parts of Reddit will feel familiar to Dubsmashers," the company said in a blog post.

Since Dubsmash's acquisition, Reddit said it had seen 70 percent growth in overall hours watched, while the number of daily active video viewers rose by over a third.

Viewership for short videos, which the company defines as two seconds or less, has also risen by 50 percent quarter-over-quarter.

617 Million s From 16 Websites Leaked Online: Report

Can PUBG: New State rival BGMI and PUBG Mobile in the battle royale space? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.