Microsoft to Launch Its Own App Store on iOS for Xbox Games and Third 3d386c Party Content Next Year: Report

Microsoft could launch its app store on the iPhone and iPad after major changes will be made in European Union's Digital Markets Act in March 2024. 5t543l

Written by Himani Jha, Edited by Manas Mitul | Updated: 21 March 2023 14:39 IST

Microsoft to Launch Its Own App Store on iOS for Xbox Games and Third-Party Content Next Year: Report

Photo Credit: Reuters 3v6d2p

Microsoft’s acquisition of Activision Blizzard is valued at $69 billion

Highlights

Microsoft’s app store will co-exist with Apple App Store
Store featuring Xbox games, apps to launch after EU rules come into force
Microsoft’s app store is expected to go live by March 2024

ment

Microsoft could launch its app store on the iPhone and iPad as soon as 2024. The European Union's Digital Markets Act will reportedly make major changes in March 2024, which will allow other app and game developers to introduce their own app stores that could co-exist with the Apple App Store on iOS and iPadOS. And now it seems that Microsoft will be among the early players to push out its own store for Xbox apps and games after EU rules come into force.

According to a acquisition of Activision Blizzard.

Spencer says that Microsoft wants to offer the Xbox experience as well as all its associated content across screens, especially on mobile devices. The present scenario doesn't allow Microsoft to do that on mobile, but the company wants to make that happen in the near future.

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While Microsoft is currently dealing with antitrust regulators over concerns that it could hurt market competition by acquiring Activision Blizzard, Spencer believes this deal could help players on smartphones get more options, which he considers the biggest platform people currently play on.

The Microsoft app store could also help the company grow its cloud gaming service, which is currently available in a limited state on iOS. While Android s have a dedicated app for that, iPhone s need to access it via the web browser. If Microsoft were to have an app, it would need to list all those games individually on the App Store, with Apple taking a 30 percent cut from every sale. The Microsoft app store could help the company by Apple's App Store rules.

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