Instagram Reportedly Testing 5 r2l36 Second Unskippable Ad Breaks Feature

Ad Breaks are short but unskippable ads that Instagram is currently testing on its platform, as per a Reddit post. 4sc4u

Written by Siddharth Suvarna | Updated: 3 June 2024 12:32 IST

Instagram Reportedly Testing 5-Second Unskippable Ad Breaks Feature

Photo Credit: Unsplash/energepic.com 514h3f

Instagram recently unveiled a new feature to protect s from instances of trolling and bullying

Highlights

Instagram is testing Ad Breaks feature on its app, as per Reddit posts
sers say they are getting 3 to 5-second unskippable ads while scrolling
Comments suggest many s are considering unsubscribing from the app

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Instagram is reportedly testing a new feature called Ad Breaks that brings short but unskippable ads, according to recent claims on Reddit. The Meta-owned photo-sharing platform did not officially reveal any details about the test, but s across Reddit forums have reported its arrival. As per the posts on the forum, this move has dismayed s with many now considering an exit from the platform and switching to alternative social media apps.

Ad breaks feature on Instagram 3l1r4s

In the Instagram subreddit, @notthatogwiththename posted about the introduction of Ad Break, a feature that brings unskippable ads for select s. The post was filled with multiple comments about its introduction without any prior information. “I came here to post this because there are no talks about it anywhere”, a commented.

This move has reportedly left many s dissatisfied with the social media platform. One commented below the post, “Thought I've been taking crazy pills for two days because this is currently happening with me and I couldn't find any info anywhere other than your recent post. So thank you... and goodbye IG. I have no need for that.”

Ad Breaks on Instagram
Photo Credit: Reddit/notthatogwiththename

As visible in the screenshot, s now get three to five-second ads while scrolling on the app, preventing them from browsing during that period. A highlighted that they tried to provide about this feature to Instagram but “found nothing”. There have been no mentions of Ad Breaks anywhere, as per s.

The introduction of Ad Breaks has left many s to consider an exit from the platform and switch to alternate social media apps, as per the comments. One said, “So far I simply close the app as soon as an ad break pops up and if this continues, I'll be unsubscribing.”

Another complained about the company not doing “any research on this before pushing it onto the public” as it disrupts the 's flow.

Additions to Notes 6u1r5l

Instagram recently unveiled new additions to Notes – a feature that lets s share their thoughts with friends. With Notes Prompts, s will now see questions and musings posted when they enter Notes, and they can post their Notes as a response to the question.

Furthermore, s can now quickly react to their friends' and followers' notes with the Quick Likes feature. The last addition is the tag feature where they can tag their friends using the ‘@' symbol before their name.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More