Instagram Rolls Out Multi-Audio Track for Reels; Allows s to Add Up to 20 Tracks

Instagram says that when a creates a mix, it will get saved with attribution to them, while also giving others an option to reuse the track.

Written by David Delima | Updated: 17 July 2024 16:51 IST

Instagram Rolls Out Multi-Audio Track for Reels; Allows s to Add Up to 20 Tracks

Photo Credit: Instagram

The multi-audio tracks feature for Instagram is rolling out to s in India

Highlights

Instagram announced a new multi-track audio feature for Reels
It enables s to add up to 20 tracks to a single Reel
The platform recently revealed it would prioritise short-form content

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Instagram on Tuesday announced a new multi-track audio feature for Reels that is rolling out to s. The development comes days after Instagram head Adam Mosseri stated that the video and image sharing platform would prioritise short-form content over long videos. With the rollout of the improvement to Instagram Reels, s can now add multiple audio tracks in a single Instagram Reel, enabling them to produce creative mixes using their smartphone.

Instagram Rolls Out Multi-Audio Track

Mosseri announced the rollout of multi-audio track via a post on Instagram, stating that s can add up to 20 tracks to a single Reel on Instagram, giving s more creative freedom to make content. They can align the audio with text, and edit the Reel with stickers, clips and other items. The audio clips can also overlap, and the app will generate a fade effect.

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A post shared by Adam Mosseri (@mosseri)

Announcing the feature, Instagram said, “With the flexibility to pair the right tracks with the right clips at the right time, one can express their creativity the way that feels right for them and their audience.”

When a creates a mix, it will get saved with attribution to them. Others can reuse these mixed audio clips too, according to Instagram. This feature is available to s in India starting today. However, Gadgets 360 staff were unable to access the multi-track feature, which means it could be rolling out to s in a phased manner.

Instagram to Prioritise Short-Form Content

The rollout of multi-track for reels comes shortly after Mosseri said that Instagram would focus on prioritising short-form content on its platform. When a comes across a short video clip that interests them, they often share it with their friends who have similar interests, according to the executive. This is claimed to satisfy two “symbiotic” objectives: connecting s with their friends, and enabling them to explore their interests.

As a result, Instagram will prioritise short-form content over long videos. The Meta-owned service previously operated a standalone long-form video platform called IGTV which launched in 2018, enabling s to hour-long videos. However, it was discontinued in 2022 due to the company shifting its focus towards ing short-form content, particularly due to the introduction of Instagram Reels which arrived the previous year.

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Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More