Instagram to Roll Out New Broadcast Chat Feature ‘Channels’ 435j1v Will Be Available on Messenger, Facebook

Meta chief Mark Zuckerberg announced the new feature in a Facebook post. 193k29

By Reuters | Updated: 17 February 2023 11:46 IST

Instagram to Roll Out New Broadcast Chat Feature ‘Channels’, Will Be Available on Messenger, Facebook

Photo Credit: Reuters 3v6d2p

The company will also introduce the feature to Messenger and Facebook in the coming months

Highlights

Meta has been releasing new features for s to make money on its apps
Influencers are pulling in advertising dollars to the social media apps
Meta is introducing gifts on Instagram

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Instagram, the social media platform owned by Meta Platforms, is rolling out a broadcast chat feature called Channels, the company's boss Mark Zuckerberg said on Thursday.

"I'm starting a channel to share news and updates on all the products and tech we're building at Zuckerberg said in a Facebook post.

"It will be the place I share Meta product news first."

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The company will also introduce the feature to Messenger and Facebook in the coming months.

Last year in November, Meta Instagram.

Meta has been rolling out more features for s to make money on its social media apps as it competes for talent with TikTok and others at a time when influencers are pulling in advertising dollars to these platforms.

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In tandem with this push, Meta also said last year it was expanding access to subscriptions on Instagram to all eligible creators in the United States to help them earn a more predictable income on the photo-sharing app.

It is also introducing gifts on Instagram, starting with Reels, so creators have a new way to earn money from their fan base. Meta also announced a series of new ad formats in October, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key areas of growth.

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