Instagram to Remove Live Shopping Feature From Next Month 462n5z All Details

Instagram has said that it will continue to invest in shopping experiences for people and businesses across feeds, stories, Reels, ads, and more. 531u6k

Written by Himani Jha, Edited by Richa Sharma | Updated: 15 February 2023 19:22 IST

Photo Credit: Instagram 2e6yx

Instagram will continue to serve other live broadcasting features

Highlights

Instagram will remove the feature from March 16
s will no longer be able to tag products in live broadcasts
Instagram will still allow s to set up and run their shop

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Instagram, the photo-sharing app owned by Meta, is bringing a new feature next month. It will be doing away with the popular live Shop tab from March 16. The feature, announced in 2020, lets creators directly tag products and promote links in their live broadcasts. While the ability to tag links will not be available anymore, other live broadcasting features like scheduling a broadcast, inviting guests to , and conducting a live Q&A session will continue to exist. Instagram earlier announced rolling back the Shop tab feature in February.

As announced by Instagram starting March 16. The change is being introduced "to focus on products and features that provide the most value to the s," said Meta.

While s may not be able to click on the Shop tab during their lives, the company will continue to invest in the shopping experience within the Instagram app for people and businesses. To promote their creations and business, s can continue to post on other Instagram features such as feeds, stories, reels, and ads. This means s will still be able to set up and run their businesses on Instagram. The app will also continue to offer the same live broadcasting features as before. Some of these include scheduling a live session, inviting s to live, as well as conducting a live Q&A session.

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The live shopping feature was added to Instagram in 2020 and is only available in select countries including Canada, the United States, Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Algeria, Armenia, Austria, Belgium, Australia, Bangladesh, Hong Kong, Indonesia, Japan, Singapore, Sri Lanka, Taiwan, and Thailand, among others. The feature was introduced to help small businesses increase their reach and connect to s via Instagram.

Earlier, Instagram announced to removed the Shop tab feature from Instagram in February 2023. The photo-sharing app announced to bring changes to its navigation bar in January 2023. The changes included rolling back of Shop tab from the homepage, replacement of the button to create a new post as well as the Reels button.

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