Instagram Insights Tool Introduced for Reels 3f374j Live to Offer Creators Details on Important Metrics

Instagram Insights will show important information to help businesses and creators grow their s. u5h4v

By Satvik Khare | Updated: 25 May 2021 14:16 IST

Instagram Insights Tool Introduced for Reels, Live to Offer Creators Details on Important Metrics

Photo Credit: Instagram 2e6yx

Instagram Insights will show important metrics like s reached, likes, comments, and more

Highlights

Instagram is working on expanding Insights tool to the desktop website
Insights will be available for business and creator s
Instagram Professional Dashboard shows key information in one place

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Instagram Insights tool has been introduced for Reels and Live that will help businesses and creators gather data about their reach on the social media platform. The Facebook-owned app is also introducing detailed information about Reach through a new tab in Insights. Instagram Insights will show metrics such as s reached, plays, likes, comments, peak concurrent viewers, among others. Instagram also announced that it will Insights on desktop sometime in the future alongside developing the tool throughout this year.

The new Insight tool for Instagram Reels and Live was announced through the platform's Business blog. Reels will get metrics that show Plays, s Reached, Likes, Comments, Saves, and Shares. The metrics for Instagram Live will show s Reached, Peak Concurrent Viewers, Comments, and Shares.

All these metrics will also be shown under Insights to provide a better picture as to how Reels and Live can help an grow. s can access Insights by heading to Profile > hamburger icon > Insights. Instagram will also roll out a new preset time frame option that will expand beyond the 7- and 30-days options currently available.

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Earlier this year, Instagram introduced a Professional Dashboard that will help businesses and creators track performance, grow their business, and stay informed on the latest tips and tricks on Instagram. The social media platform mentioned that some of these features were already available but it has now centralised all these tools to make it easier for creators. Professional Dashboard will be available for all business and creator s.

According to a recent report, Instagram is working on letting s create and edit posts via its desktop website. The post creator on the Web will have the same tools and features as the post creator on its mobile applications.

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