Instagram Gets Rid of ‘Annoying’ Automatic Feed Refreshing When App is Opened v232q Technology News

Instagram will now load content but will not display it until the scrolls. 6a2k6b

Written by Siddharth Suvarna | Updated: 11 November 2024 10:15 IST

Instagram Gets Rid of ‘Annoying’ Automatic Feed Refreshing When App is Opened

Photo Credit: Instagram 2e6yx

Automatic refreshing of the feed was a feature and not a glitch, Instagram has confirmed

Highlights

Instagram removes “rug pull” feature which automatically refreshed feed
The platform will wait for s to scroll before showing new content
This move is aimed at providing a better experience

ment

confirmed that it deliberately lowers the quality of Instagram stories and Reels which do not fetch a lot of views, reserving the computation resources for videos that are being watched by a large number of s.

No More Automatic Feed Refreshing on Instagram z1w6i

During a recent Ask Me Anything (AMA) (via @_blunderchief), Instagram head Adam Mosseri was asked about a recent change on the social media platform which people did not know about. The official highlighted that Instagram has stopped doing what is internally known as a “rug pull” — a interface (UI) feature which resulted in the feed getting automatically refreshed when the accessed the app.

As per Mosseri, this was done because the app was trying to load content and displayed the last ed posts and videos in the meantime. While this feature was aimed at improving engagement, even the company official itted it was “annoying” as any interesting content which first appeared on the screen moved and disappeared, forcing s to manually scroll down to look for it.

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Thankfully, this will not be the case anymore as the change has been implemented on the social media platform, Mosseri has confirmed. Instead of automatically refreshing the feed, Instagram will now load content but will not display it until the scrolls. Then, the newly loaded content will be inserted below the posts which are already displayed.

While this decision comes at the cost of an “engagement hit” for the platform, it is providing a “much better experience” for the average .

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Further reading: Adam Mosseri

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More