Facebook Tests New Controls to Allow s to Customise Content in News Feeds n2w4i Technology News

Meta is rolling out Topic Exclusion controls for Facebook News Feed test to a limited number of rs who run ads in English. 2tu4x

By Nithya P Nair | Updated: 19 November 2021 13:14 IST

Facebook Tests New Controls to Allow s to Customise Content in News Feeds

Facebook’s new test is initially available to a small percentage of s 6u6p5x

Highlights

Meta considers the Topic Exclusion controls as a bridge product
rs will soon get options to exclude their ads from broad topics
Meta to start the rollout of Topic Exclusion controls on Facebook in 2022

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Facebook parent company Meta has announced that it's testing several new controls designed to give s and businesses the option to customise their Facebook News Feed experience. With this move, Meta says people can now increase or reduce the amount of content they see from friends, family, Groups, and Pages on Facebook and the topics they care about in their News Feed Preferences. For its business customers, Facebook is executing a Topic Exclusion for News Feed test on a limited number of rs that run ads in English. Meta has also revealed its plans to team up with third-party partners.

Meta on November 18 detailed new ways for s to manage the content they see in their Facebook News Feed.

"We're testing new ways to make it easier to find and use News Feed controls to adjust people's ranking preferences and customise their News Feed", said Meta in the blog post.

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The company will make available controls such as favourites, reconnecting, snoozing, and unfollowing easier to access as well. Facebook's new test is initially available to a limited number of s and is likely to reach all eligible s in a gradual rollout schedule.

As mentioned, Meta is also expanding its Topic Exclusion controls for the Facebook News Feed test to a limited number of rs that run ads in English. The rs can select from three topic groups — news and politics, social issues, and crime and tragedy. When an r selects one or more topics, their ad will not be visible to people who are engaging with those topics in their News Feed. Meta adds that in their early testing, rs who have excluded the news and politics categories were able to avoid news and political adjacency 94 percent of the time.

Meta considers the Topic Exclusion controls as a bridge product and hopes to start testing a new content-based suitability control to address the concerns of rs about the displaying of ads next to certain topics based on their brand suitability preferences in both Instagram feeds. The company is planning to start the rollout in 2022.

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Finally, Meta is planning to work with third-party brand safety partners before the end of 2021 to develop a solution to whether content adjacent to an ad in News Feed aligns with a brand's suitability preferences. Meta said that it will start with a request for proposals in the coming weeks.

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Further reading: Topic Exclusion controls

Nithya P Nair

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Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More