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Indians Are Spending Over Four Hours a Day Staring at Mobile Apps: App Annie

Indians Are Spending Over Four Hours a Day Staring at Mobile Apps: App Annie 3hol

By Gadgets 360 Staff | Updated: 8 September 2017 11:36 IST

Highlights

Power s of smartphones are spending more than four hours on apps
App addiction seen in s in India is among the highest rated globally
The insight comes from app analytics firm App Annie

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Smartphone s in India are spending a large part of their day staring at their phones and going through different apps, a study has found. The app addiction seen in s in India is among the highest rated worldwide, the study added. 576m6x

About 20 percent of Android smartphones s in India are spending over four hours going through different apps and mobile games on their phones, app analytics firm App Annie reports (PDF), equating it to half a workday. What is even more interesting, App Annie added, was that median s in its study also were spending about 2.5 hours on apps each day.

Even s who didn't show much interest in the apps, the report adds, they were still spending more than 1.5 hours on them. This insight is goldmine for rs and companies looking to target an engaging audience, App Annie said, which added that with further improvements in infrastructure and smartphones getting less costlier, adoption rate will only rise.

"This indicates strong adoption of apps even for the least-avid s in these countries, thanks to widespread adoption of apps such as WhatsApp and an emerging mobile-first lifestyle," the firm wrote.

App Annie didn't share which apps these people were spending so much time on, but noted that games were particularly common. The report found s in India among top in the world with this level of engagement. Other countries where s also showed much addiction to apps included South Korea, Mexico, Brazil, and Japan, which outstripped India. The top 20 percent of Android s in South Korea and Mexico for example spent 5 hours a day.

A report from Google late last year noted that new s coming online from India were showing a promising interest in learning more about programming. In fact, so much so that Google noted that more people in India were looking for mobile development courses online than people in any other country.

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