Adobe Express mobile app with Firefly AI is now available for all s globally. The Android and iOS s for free. The app does come with a tier for those who want to use exclusive features.
The move was announced via a newsroom Adobe Express is geared towards businesses and digital content creators who post on TikTok, Instagram, X, Facebook and other social platforms.
Notably, Adobe Express is not a new initiative by the company. It has been experimenting with a cloud-based mobile content creation platform since 2015. The new app now brings the capabilities of Adobe's in-house Firefly AI capabilities to Android and iOS platforms. Additionally, s will also get the option for co-editing, reviewing, and commenting on the app to create a collaborative environment. s on mobile and desktop will also be able to collaborate on the same project, adding cross-platform collaboration as well.
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With the AI-powered app, s will get multiple video-focused features. s can combine video clips, images, and music to create a single video. There are options to add animations, generate real-time and customisable captions in over 100 languages, add video timeline, layer timing, and more. The app s 4K videos as well.
On the image front, s can generate photos using the Firefly text-to-image generator as well as use Generative Fill to add, remove, or replace people, objects and more with simple text prompts. Further, the app allows s to generate editable templates with text prompts. To keep content created and edited through its AI tools safe for commercial use, Firefly AI follows the guidelines of the Coalition for Content Provenance and Authenticity (C2PA), an open-source technology to label AI-generated content.
There are some features which will not be available to the s accessing the free version of the app. Adobe has added a tier where a monthly hip is priced at Rs. 480. The hip will offer access to Firefly AI-specific features such as resize and erase, templates, licensed Adobe fonts, 100GB of cloud storage, and access to Adobe Photoshop Express. Currently, the company is also offering a two-week free trial on the hip.