OpenAI Upgrades ChatGPT Search With Shopping Feature 221e2n for Multiple Citation

OpenAI is experimenting with new shopping-focused tools in ChatGPT, including visual product cards and a direct link to buy. 276n9

Written by David Delima | Updated: 29 April 2025 16:35 IST

OpenAI Upgrades ChatGPT Search With Shopping Feature, for Multiple Citation

Photo Credit: OpenAI 4j2q64

ChatGPT will also show trending searches and autocomplete suggestions

Highlights

OpenAI says product recommendations are not ads
ChatGPT Search feature is now also available on WhatsApp
Search-based results will now show multiple citations

ment

OpenAI has announced new capabilities for its ChatGPT Search feature. The San Francisco-based AI firm is adding a new experimental shopping experience to the artificial intelligence (AI) chatbot, which will showcase products in a more visual manner and share a direct link to buy. Additionally, the company is also adding utility features such as multiple citations for the same information, search capability for its WhatsApp bot, as well as trending searches and autocomplete suggestions. The AI firm said these features will be rolled out over the next few days.

How ChatGPT's New Shopping Experience Works 4e682b

In a series of released in November 2024 to its paid subscribers. It was expanded to all s (including those not ed to the platform) in February.

Shopping

We're experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT.

✅ Improved product results
✅ Visual product details, pricing, and reviews
✅ Direct links to buy

Product results are chosen independently and are not ads.… pic.twitter.com/PkZwsTxJUj
— OpenAI (@OpenAI) April 28, 2025

Among the new capabilities, the most notable one is the new shopping experience. It is currently available as an experiment and allows s to find information about and purchase products directly from the AI chatbot's interface. ChatGPT, with the web search feature, will now show images of the products, visual product detail cards with pricing and reviews, as well as direct links to buy products.

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The new shopping experience automatically triggers when s ask the chatbot a query about a product. s can also see the pricing of the same product on different websites or different products to compare and make an informed decision.

The shopping features are currently rolling out to ChatGPT Plus and Pro subscribers, those on the free tier of the platform, and the logged-out s globally. The AI firm claims that the recommended products are not ads, however, it did not specify if it will earn a commission on the purchases made on the platform.

In December 2024, OpenAI introduced a phone number (+1-800-242-8478) that s can save on WhatsApp and directly begin conversing with the chatbot. So far, the WhatsApp version of ChatGPT did not offer access to real-time information. OpenAI is now adding web search capability to it, allowing s to ask queries about recent events and even seek live sports scores.

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Improved Citations

ChatGPT can now include multiple citations for a given response, allowing you to learn more or information across more sources.

We've also added a new ‘highlight' UI to more clearly show which part of the answer the citation refers to. pic.twitter.com/NdojyA9T
— OpenAI (@OpenAI) April 28, 2025

Citations from responses sourced from the Internet are also being improved. Whenever ChatGPT uses information from a web-based source, it will now add multiple citations so that s can it across multiple URLs. Additionally, tapping on citations will now highlight the text that refers to that source.

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Finally, OpenAI is also adding a couple of quality-of-life features. ChatGPT on mobile apps and the web client will now show trending searches. These are the most searched topics on ChatGPT to help s discover interesting topics. Further, the chatbot will also offer autocomplete suggestions when s begin typing a query.

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Further reading: Chatbots

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More