Photo Credit: Reuters 3v6d2p
Baidu has struggled to gain widespread adoption for its Ernie large language model
Chinese search engine leader Ernie Bot free starting April 1, citing improved technology and reduced costs.
The WeChat post.
Baidu faces growing competition in China's AI sector, particularly from OpenAI at lower operational cost.
Baidu was among China's first movers in AI following the 2022 debut of OpenAI's ChatGPT, but has struggled to gain widespread adoption for its Ernie large language model. It has said its latest version, Ernie 4.0, matches OpenAI's GPT-4 capabilities.
In of adoption, Baidu's AI offerings have lagged those of domestic competitors such as ByteDance's Doubao chatbot and newcomer DeepSeek, showed data from AI product tracker Aib.com.
In late 2023, Baidu introduced features to its search engine powered by its advanced models including Ernie 4.0, charging CNY 59.9 ($8.18 or roughly Rs. 710) a month.
It also announced on Thursday the launch of an advanced search function which would also be freely available from April 1. The feature promises enhanced reasoning capability and tool integration for delivering expert-level responses, Baidu said.
© Thomson Reuters 2025
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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