report earlier this month claimed that the company was also considering DeepSeek for the role.
Apple Reportedly Partners With Alibaba Over AI 1z6v72
The Information Alibaba.
While no details about the developed AI features were shared, the report claimed that the features were submitted to China's cyberspace regulator for approval. Notably, any AI model or AI-powered feature is required to be approved by the Chinese government before it can operate in the country.
According to the report, Apple decided to work with Alibaba as the e-commerce giant has a massive amount of personal data containing its s' shopping and payment behaviour. The Cupertino-based company reportedly believes that the data will allow it to build and provide more customised AI features and services.
Notably, Apple had reportedly picked Baidu for the job last year. However, it is said that the iPhone maker was not impressed by the Chinese company's progress in developing AI models for Apple Intelligence.
Apart from Alibaba and Baidu, the tech giant had also shortlisted Tencent, TikTok's parent company ByteDance, as well as DeepSeek, the report mentioned. However, DeepSeek eventually did not make the cut as Apple reportedly found the startup to be low on manpower and experience to offer to its large base.
Apple recently rolled out some iPhone 16 series is selling without any AI features, one of the main selling points of the smartphones. This reportedly resulted in a dip in sales during the December quarter, also known as the holiday quarter — the tech giant's most important period in of sales.