Amazon Introduces AI 22575s Powered Alexa+ With Upgraded Capabilities, to Roll Out Next Month

Alexa+ subscription is priced at $19.99 (roughly Rs. 1,740) a month, but Amazon Prime s will get it for free. 7401n

Written by Siddharth Suvarna | Updated: 27 February 2025 13:25 IST

Amazon Introduces AI-Powered Alexa+ With Upgraded Capabilities, to Roll Out Next Month

Photo Credit: Amazon 562h5p

During the early access, only Echo Show 8, 10, 15, and 21 will Alexa+

Highlights

Amazon said Alexa+ will begin rolling out in the US in the next few weeks
The initial launch will offer early access to the AI voice assistant
Alexa+ will be able to certain details about the

ment

report in June 2024 claimed that the company was struggling to add AI capabilities to Alexa.

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In a newsroom post, Panos Panay, SVP of Devices & Services at Amazon announced the AI-powered Alexa. Panay ed the e-commerce giant in October 2203 after spending 19 years at Microsoft and helping build the company's Surface devices. He was reportedly hired by Amazon to oversee the Alexa+ project. The generative AI-powered Alexa+ enhances the existing features of the voice assistant and makes it more “conversational, smarter, and personalised,” claimed Panay.

It can answer queries, complete smart home appliance-based tasks, and converse with s. The Verge reported that Alexa+ is a model-agnostic system. This means while it is equipped with a foundation model to build its architecture (Amazon Nova model), it can also choose third-party AI models best suited for a task via Amazon Bedrock. The company reportedly highlighted that Alexa+ leverages Anthropic's large language models.

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Panay claimed that Alexa+ can make reservations or appointments online, follow complex commands to control smart home devices, find and play music from streaming services such as Amazon Music, Spotify, and Apple Music based on vague descriptions, order groceries and food online, and even remind s when tickets for a particular event goes online.

Alexa Plus interface
Photo Credit: Amazon

Alexa+ is also equipped with agentic capabilities. The voice assistant can complete tasks on the Internet on the 's behalf. For instance, if a needs to get their oven fixed, they can command Alexa and it will search on the web, discover relevant service providers, authenticate, arrange the repair, and inform the about the details. Amazon says the entire process will be automated and the will not have to supervise its actions.

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Personalisation is also being improved with Alexa+. The AI-powered voice assistant can access s' activities across Amazon services to know shipping addresses, payment preferences, and content they typically watch. Additionally, s can also tell the voice assistant to certain details such as important dates, dietary preferences, and more. Alexa will this and its future responses will be tailored around that.

Alexa+ will also improve the way the voice assistant manages smart home devices. It can now proactively let s know if a package was delivered or someone visited their home. It can also future commands and execute them at a given time.

It also comes with computer vision, which means s can documents and images and it can analyse the content, summarise them, and even answer queries about them.

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Panay stated that Alexa+ will be available to s everywhere the voice assistant is present. Additionally, a new Android and iOS app as well as a new website is also being introduced for the generative AI-based voice assistant. When synced, s will be able to start a conversation on one platform and continue it on another one.

In a few weeks, Amazon will begin rolling out the Alexa+ voice assistant. The initial launch will offer the AI-powered voice assistant in the US via early access. It will first be available in Echo Show 8, 10, 15, and 21, and later expanded to more devices and platforms. s will be able to access Alexa+ at the price of $19.99 (roughly Rs. 1,740) per month. However, those already subscribed to Amazon Prime will get it for free.

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Further reading: voice assistant

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More