Perplexity AI ‘Buy With Pro’ and ‘Snap to Shop’ Features Rolling Out for Paid Subscribers 735i3 Technology News

The AI firm has also started a Perplexity Merchant programme to let retailers share product specifications and other data. 5m4f1d

Written by Manas Mitul | Updated: 19 November 2024 14:22 IST

Perplexity AI ‘Buy With Pro’ and ‘Snap to Shop’ Features Rolling Out for Paid Subscribers

Photo Credit: Perplexity 4v3v4r

Perplexity is reportedly not making any commission from purchases made on its platform

Highlights

Perplexity is offering free shipping on products bought on its platform
Snap to Shop is a visual search tool similar to Google Lens
Perplexity said it will provide ‘unbiased’ product recommendations

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Perplexity added two new features to its platform on Monday to offer s a new shopping experience. The artificial intelligence (AI) search engine is rolling out ‘Buy with Pro' and ‘Snap to Shop' features for paying subscribers. With the former, Perplexity Pro s can now purchase products directly on the platform after asking for recommendations. The latter is similar to Google Lens and allows s to capture an image of a product and share it with the AI search engine to find a match.

Perplexity Rolls Out Shopping Focused Features 2pr72

In a blog post, the AI firm detailed the two new features. Both of these AI commerce features are currently available to Perplexity Pro s in the US. Buy with Pro will allow s to run a query about a specific product or product recommendations for a particular scenario. When the results show, s will also see a curated list of recommended products that they can purchase with a single click.

Perplexity's Buy with Pro interface
Photo Credit: Perplexity

s will first have to add shipping and billing information on Perplexity's portal. Once that is done, they can click on the Buy with Pro button next to the products to directly make a purchase without having to leave the app. The company is also offering free shipping on all orders made on the platform. In case Buy with Pro is not available for a product, the AI firm says it will redirect the to the merchant's website.

Perplexity AI Will Soon Start Showing Ads on Its Search Platform

Alongside this, the company is also introducing a Snap to Shop feature. Just like Google Lens, s can use this feature to point their smartphone's camera at a product and run a search on it. The AI will either find the exact match or similar products, which can then be purchased using the Buy with Pro button. Perplexity says this feature is aimed at times when one does not know the name of the product or can think of its description.

On the retailer side, the AI firm has started the Perplexity Merchant Programme which allows retailers to share product specifications and similar data with the AI firm without paying anything. The company is also offering payment integrations and free application programming interface (API) access to let them create a seamless experience for buyers.

Recently, AI commerce has emerged as a new online shopping experience for buyers. With this, the AI streamlines and automates processes such as product discovery, customer , setting dynamic pricing, AI assistants to answer product queries and more. Amazon's Rufus AI, Shopify Magic, and Salesforce's Einstein AI are some examples of tools enabling AI commerce.

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Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More