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y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "pwty8dqo1y"); {"@context":"https:\/\/schema.org\/","@type":"NewsArticle","headline":"Netflix Direct, a TV Channel-Like Offering, Will Choose Content for You So You Don’t Have To","datePublished":"2020-11-10T16:26:12+05:30","dateModified":"2020-11-10T16:26:15+05:30","description":"Netflix is testing a new TV channel-like offering called Netflix Direct in that will have curated content pre-selected and streamed just like a regular television channel. The offering could eventually roll out globally as well.","articleBody":"Netflix Direct is a TV channel-like service that is being tested in . The great thing about streaming on OTT platforms is having access to movies and TV shows whenever you want to watch them. You aren't bound to programming schedules, and in most cases, you don't need to wait for a week to get a fresh new episode of your favourite show. That said, it can sometimes be frustrating to look for something to watch, and the traditional experience of flipping through TV channels to find something interesting remains an option that many prefer. That's why Netflix plans to bring this experience to OTT streaming, through Netflix Direct.\r\n\r\nDesigned to function like a regular TV channel within the streaming platform, Netflix Direct is the company's first attempt at linear, scheduled programming. The channel is rolling out in a phased manner for testing in right now, according to a report by Variety. The report states that Netflix chose because traditional TV consumption habits are still popular in the European country. Netflix Direct has been soft launched in on November 5, and will be widely available in the country in December, as per the report.\r\n\r\nIf proven to be successful, it's likely that Netflix will roll out availability of its Direct channel in other global markets as well. Of course, the functionality of the channel depends on careful curation of content, with a good mix of movies, TV shows, and other specials playing as per a set schedule. The curation would have to be based on respective markets, since s in and s in India will naturally have different preferences.\r\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\r\n\r\n\r\n\r\nFor now, Netflix Direct is only available in , and is naturally being curated for French audiences, with a selection of French, international, and US feature films and TV shows, as per the Variety report. s will of course have the option to watch movies and TV shows on Netflix normally by selecting and immediately viewing as before, but Netflix Direct will have some appeal to s who are between TV shows or just want to sit down and watch something at the end of the day without putting much effort into looking up content.\r\n\r\nNetflix is known to live test many of its features in various global markets, and only recently announced plans for a ‘weekend trial' of its service for select s, starting with India. The streaming service has also been gradually improving the technical quality of its original productions. Much of its new content is being produced in 4K Dolby Vision, compatible with many current-generation HDR TVs.\r\n\r\n\r\nWhich is the best TV under Rs. 25,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, the episode, or just hit the play button below.\r\n\r\n\r\n links may be automatically generated - see our ethics statement for details.","keywords":"Netflix,Netflix Direct,Streaming,Dolby Vision","url":"https:\/\/www.gadgets360.com\/entertainment\/news\/netflix-direct-tv-channel-curated-content--testing-phase-rollout-expected-soon-2323291","inLanguage":"en","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.gadgets360.com\/entertainment\/news\/netflix-direct-tv-channel-curated-content--testing-phase-rollout-expected-soon-2323291"},"author":[{"@type":"Person","name":"Ali Pardiwala","url":"https:\/\/www.gadgets360.com\/authors\/ali-pardiwala-14"}],"image":{"@type":"ImageObject","url":"https:\/\/i.gadgets360cdn.com\/large\/netflix_tv_pixabay_1605005703348.jpg","width":"1200","height":"675","caption":"The new ‘channel’ is available only in for now"},"publisher":{"@type":"Organization","name":"Gadgets 360","url":"https:\/\/www.gadgets360.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.gadgets360.com\/gadgets360_logo.png","width":160,"height":45}},"alternativeHeadline":"Netflix Direct Is a TV Channel-Like Option for Viewers Who Don’t Want to Choose","articleSection":"Entertainment","thumbnailUrl":"https:\/\/i.gadgets360cdn.com\/large\/Netflix_logo_small_1603804313082.jpg"} English Edition हिंदी বাংলা தமிழ் తెలుగు മലയാളം ગુજરાતી मराठी Deutsch Française googletag.cmd.push(function () { googletag.display('adslot728x90ATF'); }); googletag.cmd.push(function () { googletag.display('adslot1x1ATF'); }); Home Entertainment Entertainment News Netflix Direct, a TV Channel Like Offering, Will Choose Content for You So You Don’t Have To {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"WebPage","@id":"https://www.gadgets360.com","name":"Home"}},{"@type":"ListItem","position":2,"item":{"@type":"WebPage","@id":"https://www.gadgets360.com/entertainment","name":"Entertainment"}},{"@type":"ListItem","position":3,"item":{"@type":"WebPage","@id":"https://www.gadgets360.com/entertainment/news","name":"Entertainment News"}},{"@type":"ListItem","position":4,"item":{"@type":"WebPage","@id":"https://www.gadgets360.com/entertainment/news/netflix-direct-tv-channel-curated-content--testing-phase-rollout-expected-soon-2323291","name":"Netflix Direct, a TV Channel Like Offering, Will Choose Content for You So You Don\u2019t Have To"}}]} Netflix Direct, a TV Channel-Like Offering, Will Choose Content for You So You Don’t Have To Netflix’s latest offering is perfect for when you don’t know what you want to watch. By Ali Pardiwala | Updated: 10 November 2020 16:26 IST The new ‘channel’ is available only in for now Highlights Netflix has started testing a TV channel in Direct content is curated and scheduled for the channel Netflix Direct could be made available globally in the coming months ment googletag.cmd.push(function () { googletag.display('adslot160x600'); }); Netflix Direct is a TV channel-like service that is being tested in . The great thing about streaming on OTT platforms is having access to movies and TV shows whenever you want to watch them. You aren't bound to programming schedules, and in most cases, you don't need to wait for a week to get a fresh new episode of your favourite show. That said, it can sometimes be frustrating to look for something to watch, and the traditional experience of flipping through TV channels to find something interesting remains an option that many prefer. That's why Netflix plans to bring this experience to OTT streaming, through Netflix Direct. Designed to function like a regular TV channel within the streaming platform, Netflix Direct is the company's first attempt at linear, scheduled programming. The channel is rolling out in a phased manner for testing in right now, according to a report by Variety. The report states that Netflix chose because traditional TV consumption habits are still popular in the European country. Netflix Direct has been soft launched in on November 5, and will be widely available in the country in December, as per the report. If proven to be successful, it's likely that Netflix will roll out availability of its Direct channel in other global markets as well. Of course, the functionality of the channel depends on careful curation of content, with a good mix of movies, TV shows, and other specials playing as per a set schedule. The curation would have to be based on respective markets, since s in and s in India will naturally have different preferences. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } For now, Netflix Direct is only available in , and is naturally being curated for French audiences, with a selection of French, international, and US feature films and TV shows, as per the Variety report. s will of course have the option to watch movies and TV shows on Netflix normally by selecting and immediately viewing as before, but Netflix Direct will have some appeal to s who are between TV shows or just want to sit down and watch something at the end of the day without putting much effort into looking up content. Netflix to Offer Free Service for a Weekend, Starting in India The Crown Season 4, Ludo, Miss India, and More on Netflix in November Dolby Vision: What Is It, and How Does It Make Your Movies and TV Shows Better? Netflix is known to live test many of its features in various global markets, and only recently Dolby Vision, compatible with many current-generation HDR TVs. Which is the best TV under Rs. 25,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, the episode, or just hit the play button below. links may be automatically generated - see our ethics statement for details. Comments var page_url = 'https://www.gadgets360.com/entertainment/news/netflix-direct-tv-channel-curated-content--testing-phase-rollout-expected-soon-2323291'; var page_identifier = 'story-comment-2323291'; var page_title = 'Netflix+Direct%2C+a+TV+Channel-Like+Offering%2C+Will+Choose+Content+for+You+So+You+Don%E2%80%99t+Have+To'; var clientid = 'gadgets-engcont-desk-d3000712891285b76c764ccf29228976'; var platform = 'desktop'; var urlfrm = ''; (function() { var d = document, s = d.createElement('script'); s.src = 'https://www.gadgets360.com/assets/forum/js/min/comment-embed-min.js?v=20250530.03'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube. Further reading: Dolby Vision Samsung Galaxy S21 Ultra Tipped to Sport 2K Display With 120Hz Refresh Rate, 108-Megapixel Camera iPhone 11 Is Most Shipped Smartphone Globally in Q3 but Samsung Dominated Top 10 Shipping Smartphones: Canalys window._rrCode = window._rrCode || []; _rrCode.push(function () { window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-below', container: 'taboola-below-article-thumbnails', placement: 'Below Article Thumbnails', target_type: 'mix' }); }); Related Stories The Great Indian Kapil Show Season 3 OTT Release Date: When and Where to Watch it Online? 27 May 2025 Retro OTT Release Date Revealed: When and Where to Watch Suriya Starrer Tamil Action Romance Movie Online? 26 May 2025 OTT Releases of the Week (May 19 - May 25): Truth or Trouble, Motorheads, Our Unwritten Seoul, and More 22 May 2025 Sneaky Links: Dating After Dark Now Streaming on Netflix: What You Need to Know 22 May 2025 America's Sweethearts: Dallas Cowboys Cheerleaders Season 2 OTT Release Date Announced 21 May 2025 Netflix Direct, a TV Channel-Like Offering, Will Choose Content for You So You Don’t Have To Comment var ndtv_thumb_src = 'https://i.gadgets360cdn.com/large/Netflix_logo_small_1603804313082.jpg'; 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